Every product begins with clinical and scientific grounding.
Women’s health technology, built differently
A foundry for
women’s health.
OG Labs builds consumer apps for everyday life and platforms for healthcare and business partners—all on one foundation of clinical rigour.
Meet the products →One foundation. Two directions.
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Sensitive health data is treated with care from the first decision.
Clinicians, researchers and the people who use our products shape each release.
Why we exist
Women’s health has been treated as a niche for too long.
It has been under-researched, underfunded and too often designed around systems rather than people. OG Labs exists to change that—with products built directly for women and platforms for the organisations around them.
See how we build →THE OG LABS FOUNDATIONACTIVE
Clinical
rigourCareful
designData
respectOG
rigourCareful
designData
respectOG
One shared foundation
Every product reads from the same principles, while serving a distinct audience.
Consumer + business →Our model
One foundation.
Two ways to create change.
We build where people need support now, and where organisations can improve what happens next.
Listen first
Start with lived experience.
What is being missed? ✓
Where does the system create friction?
What would genuinely help?
01 / UNDERSTAND
Begin with the real problem.
Clinical knowledge matters. So does the daily reality of the people a product is built for.
- Grounded in lived experience
- Shaped with clinical input
- Focused on meaningful needs
FOR PEOPLE B2C
FOR PARTNERS B2B
02 / BUILD
Design both sides of better care.
Consumer products support people directly. Business platforms help healthcare providers, employers and insurers support them at scale.
- Connected product thinking
- Designed for real workflows
- Technology that fits real life
EVERY RELEASE
Useful. Responsible.
Ready to earn trust.
Built carefully around evidence, privacy and human context.03 / LEARN
Improve with evidence.
Products evolve through careful observation, meaningful feedback and clinical discipline.
- Clear product boundaries
- Responsible data practices
- Continuous, considered improvement
◎ We build for sensitive health contexts. Privacy and control are part of the product, not a later addition.
01 / CONSUMER PRODUCT
ODNENDOYour words. A clearer picture.Live in early access.
For people navigating pelvic pain
A private symptom journal for endometriosis and chronic pelvic pain.
ODNENDO helps people log symptoms by voice or text, notice patterns over time and prepare an organised record for their next appointment.
NoticeKeep the detail of symptoms, context, duration and what helped.
SeeReview entries, cycle context and trends across time.
ShareCreate a clear, appointment-ready PDF report.
Visit ODNENDO ↗
The portfolio
Products for people.
Infrastructure for partners.
Two products, built from the same standards and aimed at different points in the women’s health journey.
01 / B2CLive · early access
ODNENDO
A private symptom journal for chronic pelvic pain and endometriosis. Built to preserve the detail of lived experience and make it easier to use in an appointment.
- Voice and text journal
- Symptom timeline and cycle context
- Appointment-ready reports
02 / B2BIn development
ODNENDO HEALTH
A business platform being developed at odnendo.health for healthcare providers, employers and partners who want to deliver better women’s health support.
- Built for organisational workflows
- Designed around sensitive health data
- Created to connect with existing services
Clinical grounding
Scientific and clinical context before product assumptions.
Privacy by design
Control, transparency and responsible handling from day one.
Lived experience
Products shaped around the people who rely on them.
Clear boundaries
Honest about what each product can and cannot do.
Real-life design
Technology that works around people, not the reverse.
Connected thinking
A shared foundation that compounds across the portfolio.
A connected portfolio
Built independently. Stronger together.
Each product solves a focused problem. Shared standards, knowledge and infrastructure help us move with more care—and learn across the portfolio.
01Shared clinical disciplineEvidence informs the decisions that matter.
02Shared privacy principlesSensitive information deserves thoughtful systems.
03Distinct product experiencesEvery audience gets a product built for its reality.
Operating principles
Trust has to be built into the work.
Women’s health products should be useful in the real world, careful with evidence and worthy of the information people choose to share.
OUR COMMITMENT
Building what women’s health technology should have been all along.
Talk to OG Labs →Evidence-led from the first product decision.
No invented claims. No guesswork dressed as certainty.
Private and respectful by default.
Health data is personal. Product choices should reflect that.
Designed with the people involved.
Patients, clinicians and partners each bring essential context.
For business
Partner with OG Labs.
We work with healthcare providers, employers and insurers who want to offer better women’s health support without having to build it alone.
Healthcare
Tools designed around clinical reality and the people moving through it.
Employers
Thoughtful support for women’s health across working life.
Insurers
Responsible digital products that can complement existing services.
Build with us
Better women’s health
needs better products.
Whether you are interested in our portfolio, a partnership or the next thing we are building, we would like to hear from you.
hello@oglabs.co.uk →